Archives for Europe

Wow! The fifth episode of our Fall Winter 2012 campaign is now revealed and it is by no means a disappointment. We see the handsome James Franco create an out of this world, dramatic scene focussed on entertaining you to the max! Check out the video below…

The episode begins with the glamorous stars from previous scenes coming out to play and party in style. This is when things start to get highly theatrical, with lots of treats in store but has a strong message portrayed throughout that ‘the world’s a stage if you’re a believer!’ The 7FAM FW12 Collection is designed to bring out the sexy yet confident creatures inside you no matter where you are.

One thing is for sure, the track “Dead Lazers” by Kap Bambino will get you dancing on your feet and wanting to create your own performance, but what 7FAM outfit will you wear to recreate your scene?

Jeans are back with a bang this season, and it’s all about denim that does more. These coloured weft jeans are fresh from our FW12 collection and take innovation to the next level using organic and recycled materials whilst having almost zero water consumption. Nice.

Men, these jeans are fierce, durable and fit like a dream – they will be the clothing equivalent of man’s best friend! These denim pieces have come a long way to finding their way into your wardrobe!

Conscious Caramel Valley

Whether your style is slimmy, bootcut or straight leg shape with “A” pocket design, the Caramel Valley wash is for men who want a conscious denim that refuses to compromise on fashion credentials. With a two-toned eco-friendly denim, the fabric is stonewashed and hand sanded to achieve the classic blue colour. Who said casual doesn’t have to be conventional.

Graceful Grey Harbour

This is the jean that puts all other grey denims in the shade! If you want a modern, youthful elegance then look no further than the Grey Harbour, available in slimmy or standard straight leg style. They feature a blue weft that can be seen where the jeans are distressed or rolled up for extra uniqueness – after all no man wants exactly the same jeans! They are the ultimate contemporary look with added character and dimension to make you stand out from the crowd.

Passionate Pacificka

Do you want to look sharp and sophisticated whilst in an eco-friendly denim? This Pacificka jean is created using almost zero water and very few chemicals. Whether you are after a slimmy or standard style, this will be the perfect addition to your wardrobe this season. They have a luxurious soft feel, whilst maintaining a modern, clean, classic look that will take you anywhere day or night.

Rising Sun Soul

Have you been looking for a new jean that allows you to take to the streets with incredible fashion and youthful attitude? The Damion inside out lasered squiggle jean is a youthful man’s jean to showcase your eye for offbeat scruffy style. A super-stretch, skinny fit means these jeans are extra comfortable whilst ensuring you have a stand out look with design integrity.

Will you be breaking the mould with these weft jeans this season? Let us know which style you are eyeing up by Tweeting us or writing on our Facebook wall.

Ladies, what could be more of a wardrobe must-have for this season than these high fashion 7 For All Mankind skinny metallic jeans?

This new 7 For All Mankind FW12 Collection works the intergalactic trend allowing for a truly fierce yet unforgettable futuristic look. We simply love them! The metallic finish is out to reinvigorate your wardrobe and fast-forward your style right onto trend. Forget the LBD, these jeans will become your fashion necessity for all occasions, transforming your look easily from day to night. Simply team these fitted silhouette jeans with a simple tee or loose jumper and add some killer heals for a stand out look, guaranteed to get you noticed!

Emerald Envy

This fabulous shimmering green finish gives this trend-led denim an edgy, directional glamour, taking your wardrobe to an otherworldly new season dimension. Emerald is thought to preserve love and bring the wearer reason and wisdom. What is certain is your friends will be envious and mesmerised of you in these!

Crazy for Copper

Break the rules in these shimmering bronze coloured denim jeans. Metallic denim is fashion’s most covetable trend for fashionistas and you will definitely get noticed in these! The bronze gives an autumnal feel, which will be perfect for your FW ’12 wardrobe and ensuring cutting edge glamour for all occasions!

Racy Rose Gold

Never before have we seen a skinny liquid jean quite like it. This silver colour definitely rocks the sci-fi inspired futuristic look that is a must this season. With a hint of rose, this fabulously feminine metallic denim is your go-to women’s jean, which will stand you out from the crowds!

Are you mesmerised by these metallic jeans? How would you style them?

Post your comments on our Facebook wall or Tweet us … we look forward to hearing from you soon!

We’re so excited to see National Cupcake Week here in the UK– possibly the most delicious week of 2012!

If you’re anything like us here at 7FAM HQ, you’ll be getting your aprons at the ready and preparing to follow some of these yummy recipes from these fab blogs we’ve discovered. Who’d have thought cupcakes would have evolved from something so simple into a creative, fashionable treat to bake and eat? Here are our top three favourite cupcake blogs!

The Pink Whisk

Ruth launched her baking career back in 2010 after she took part in The Great British Bake Off that year! With a passion for all things sweet, we admire her commitment and exceedingly tasty recipes. We love her Pineapple and Raspberry cupcakes and most of all her adventurous Cupcake Bouquet to hold onto a little piece of summer as we enter these Autumn months!

Mariposa Cakes

Emma a true cake lover began blogging in November 2010 and has since formed quite an eclectic mix of creative recipes! We adore her effortless baking style for charity events and friends birthdays. One to try for Halloween this year are her spooky ghost cakes!

Beki Cook’s Cake Blog

Beki opened her recipe book to the public in 2011, with the creative flair for cake decorating for a whole variety of annual themes. Her impressive sparkly apple cupcakes are one of our favourites, alongside these inspirational Banana Pina Colada Cupcakes for that extra special party treat!

The question is, which cupcake have you got your eyes on?

Oh and if you’re a dab hand at baking yourself, tweet us a photo of your best-baked over on our Twitter page @7fam_eu – We’d love to see how creative you are!

It’s time to reveal the second episode of our gorgeous Fall Winter campaign imagined and created by James Franco. This week, the spotlight shines on hot young thing Cody Horn, one of a new breed of American cool stars. Check out the video below…

Actress and model Cody was born and raised in LA, embodying the youthful glamour and easygoing nature of the California coast. Not just a pretty face, she studied Philosophy at college New York University and channels what she learnt into her acting. You might recognise her from her role in Magic Mike earlier this year, where the lucky lady got to cosy up with Channing Tatum, and you can look out for her alongside Jake Gyllenhaal in upcoming cop movie End of Watch (we’re not jealous at all, honest…). We’re huge fans of Cody’s laidback style – a girl after our own heart, she’s most comfortable in a simple tee and a pair of jeans.

Watch out for more from James Franco each week by following us on Facebook and Twitter for all the latest news!

After all the excitement and build-up, we’re very glad to reveal the first episode of our fabulous new Fall Winter 2012 campaign, imagined, directed and shot by James Franco.

Episode One, entitled Flowers for the Risen, sets a moody, thoughtful tone as the devoted admirers of Hollywood legend Rudolph Valentino gather to pay their respects and bring the fallen star back to modern-day California.

Sumptuous visuals play against the mournful tones of the Chromatics, whilst our glamorous stars luxuriate in the latest 7 For All Mankind styles.

Watch. Enjoy. Indulge.

Stay tuned for more exclusive videos from the campaign and make sure you follow us on Facebook and Twitter for all the latest announcements.

It’s that time of year once again, and we can’t wait for our fabulous fans to join us in a celebration of all things fashion at our stores across Europe this September! We’ll be opening our doors to every fashionista on Vogue Fashion’s Night Out to indulge in some late night shopping – drink, socializer, relax and treat yourself to something special from our amazing Fall Winter collection.

LONDON - PARIS - BERLIN - MILAN

Thursday 6th September

DÜSSELDORF

Friday 7 th September

AMSTERDAM - ROME

Thursday 13th September

FLORENCE

Tuesday 18th September

We’ll also have the premiere of James Franco’s exclusive t-shirt collection for 7 For All Mankind! We love his iconic designs, and you’ll be able to get your hands on them before anyone else at the Fashion’s Night Out in store events. Which one is your favourite?

Can’t wait to see some of you there, and if you can’t make it an event near you then keep an eye on Facebook and Twitter for all the juicy news and pics!

Man of the moment James Franco is such a talented thing – actor, director, artist, teacher, filmmaker and photographer… is there anything he can’t do?! We’re getting more and more excited to reveal the first episode of our FW12 campaign shot by the man himself, and so we’ve been looking back at some of our favourite Franco moments to get in the mood… Enjoy!

Is there anything more adorable than the Franco brothers together in the same room?! Here’s cute little brother Dave attempting to interview James for Esquire magazine.

One Franco not enough? A bit of mirror magic gives us two equally gorgeous James in this awesome short from New York Times. Be still our beating hearts…

If there’s anything we’re looking forward to more than the premiere of our FW12 campaign, it’s Franco taking the leading role in Oz the Great and Powerful. This trailer has us counting the days until it hits cinemas!

Watch this space everyone… the first episode will be revealed very soon!

With the unveiling of our new Fall Winter campaign Hollywood Ressurection shot by James Franco just around the corner, we’ve been inspired by tales of tinseltown! How much do you know about America’s most glamorous city? Read on for our favourite Hollywood facts…

The iconic Hollywood sign was built by investor and estate agent Harry Chandler for $21,000 in 1923. It originally read Hollywoodland and was intended to advertise the area for 18 months. Ninety years and four thousand twenty-watt light bulbs later, it’s still standing.

The very first film to be made in Hollywood was In Old California by D.W. Griffiths. It was filmed in 1910 and took two days to shoot. Griffiths was a cinematic pioneer, with the first close-up, long-shot and fade-out attributed to his films.

The first ever screen kiss was between May Irwin and John Rice in the 1896 film The Widow Jones. The movie with the highest kiss count is John Barrymore’s 1926 film Don Juan, racking up a total of 126!

The actor with the greatest number of leading roles in Hollywood movies is western star John Wayne, appearing in 153 films, but John Carradine holds the title for the most screen credits at over 230.

The final line of Gone with the Wind is one of the most famous in film history – ‘Frankly my dear, I don’t give a damn’ – but director David O’Selznick was fined $5,000 for using bad language.

Our favourite thing about Fall has to be the incredible colours – falling leaves, glowing sunsets and bruised skies leave us longing for rich, dark hues in our wardrobes! Wrap up in sensual, vibrant colours inspired by the natural world and embrace our body-sculpting slim-fit denim for men and women, available on site and in store right now. Colours can also affect your mood and help you get into the right frame of mind in any situation – read on to find out which autumnal colours could help you…

Green

Green symbolises life, growth and well-being. Its verdant tones said to be useful when you feel the need for change or want a sense of balance in life.

Yellow

Yellow is the colour of wisdom and is associated with joy and happiness. Wear golden tones when you need some clarity in your life, or for a little lift on a dull day.

Orange

Orange helps to channel creativity and vitality, bringing you back to life with its warm hue. Choose orange to spice up your live and unleash your imagination.

Brown

Brown is an earth colour, symbolic of order and stability. It can connect you with nature and give you a feeling of structure and solidity when things are troubled.

Shop all these gorgeous pieces and more from the 7 For All Mankind new season collection on site and in store right now!