Posts about FW12 Collection

With 20 days left until Christmas Day, the hunt for the perfect gift for our loved ones has well and truly begun!

We all want to treat friends and family with a gift they will adore and that will make them feel special every day. Yet with some many beautiful delights at 7FAM to treat loved ones with this Christmas, choosing the right gift can seem like a tough task.

So to help with gift inspiration, we’ve launched our Christmas Gift Guide showcasing our favourite picks to wrap up for your loved ones that they will wear, love and want more of next year!

The Christmas Gift For Her

At Christmas we see the full range of winter woollies come out from thick Christmas jumpers, toasty scarves and bobble hats – it’s all about the layering at this time of the year! We think one of the best presents is a gorgeous must-have scarf like this beige knitted scarf that can be worn with a multitude of different looks.

Alternatively, every girl needs a fun scarf to dress up outfits with. We think this ray of rainbows scarf will elevate your look into a hi-fashion, style-savvy spectacle! Alternatively, try a leather present, which oozes the sense of effortless luxury. We love the antique modern burnt red belt and the skinny red studded bracelet.

The Christmas Gift For Him

Whether it’s your friends, brothers, dads, boyfriends, sons or husbands – buying gifts for guys at Christmas time can be tough… and that’s an understatement! The key is to keep it simple and go for something that you can see being a wardrobe staple.  We think any good quality belt will go down a treat with anyone whether it’s plain leather like this modern brown belt or has a bit more detail added in for example this unique woven brown belt.

Some other options that we adore are the turquoise blue scarf, which gives a gorgeous pop of colour to any outfit or invest in some new sunglasses for those bright winter days.

What will you treat your loved ones to this Christmas? Comment below or tweet us @7FAM_EU.

The festive season’s on the horizon and with so many parties and such little time, it’s time to consider whether your wardrobe is up to the challenge! After all, at this time of year there are more social gatherings, parties, spontaneous drinks and girlie get-togethers than any other time of the year…

We’re strong believers in planning your festive fashion wardrobe early to guarantee you’re fully prepared and glammed up for the onslaught to come. With a few statement pieces at hand, you can mix and match to avoid any last minute party panics and ensure an effortlessly chic festive inspired look at all times, no matter what the occasion.

Women’s Winter Wardrobe

Ladies, for us the festive fashion wardrobe must-have is a fabulous winter jacket – we absolutely adore this suede shearling jacket, which is a superb winter statement and will ensure you stay extra snug.

We love to ensure we have a sexy pair of figure hugging fabulous jeans and a killer pair of heals… all perfect party season attire. Unsurprisingly, gold and glitzy are in for the party season, which is why these skinny brocade foil print jeans are the perfect unforgettable statement piece for your winter wardrobe to hit the festive season party circuit with a bang! 

Men’s Festive Fashion

Have you been looking to steal the spotlight this party season and make a great first impression? Trust 7FAM to ensure you look sleek and sophisticated this festive season with so-smart denim jeans and sleek statement shirts – a few key statement pieces are all you need. We quite simply love this new modern classic biker brown leather jacket for a youthfully sleek and sexy look to cover your whole Christmas social calendar. Perfect for this festive season as it’s ultra luxe and a true investment that will never lose its cool.

Team with these smart standard deep Chicago jeans, which will definitely bring your wardrobe that fashion edge you’ve been searching for and keep you ahead of the trend game.

What will you be wearing this festive season? Let’s hear your thoughts below in the comments section.

Ladies, we’re so excited it’s finally Friday! We’re going out in style, wearing a pair of black 7FAM gummy jeans this weekend with some killer heals and a pendulum block coloured top, for a super glam look. We have found some of the most amazing make up artists on Youtube to help you get the best look for your eyes this weekend…

Seductive Smokey Eyes 

Tanya Burr is the talented young makeup artist behind the previously named Youtube channel “Pixi2Woo.” Her tutorials are always easy to follow and we love the tips she shares in each tutorial! For the ultimate, easy-to-dostunning smokey eyes, watch her tutorial below!

Sexy Bright Eyes

Michelle Phan is a beauty queen who knows how to enhance your own beauty with clever makeup techniques. Her tutorials make you want to rub off your make up and have a go yourself! Here’s our favourite tutorial of Michelle’s on how to pull off bright and beautiful eyes:

Gorgeous Green Eyes

Pixiwoo have an endless list of tutorials which will prepare you for every occasion. We love this gorgeous green eye look, which we are also going to keep in mind for Halloween too!

What’s your favourite look for playing up your eyes?

Stop… and admire these fabulous 7FAM high shine gummy denim jeans. With creativity and high fashion unlike no other, these gummy denims radiate right-now relevance.

Ladies, these jeans are made out of a lightweight, high performance fabric to give astounding comfort. You can parade around in these all day with their body sculpting brilliance and they’re available in a host of colours so you can be sure you have the right pair for every occasion!

The Dark Side

These black skinny high shine gummy denims allow you to show off your passion for the luxe leather trend. We love teaming them with a simple monochrome style such as a white crisp blouse or with fierce heals and a flamboyant hue on top for Goth-Glamour! Either way, you’re sure to look super glamorous!

The Light Side

Alternatively, you can work the trend in these irresistible and edgy dusky pink high shine gummy jeans. With a more feminine edge, these jeans will be your perfect soul mate. Team with cute Fall tones to create an on-trend chic style this season that will beguile everyone you meet!

So which side are you on, the dark or the light side? Leave us a comment below or tweet us @7FAM_EU.

Ladies, why not add a twist to your off-duty wardrobe this season with 7FAM’s new contemporary-cool collection of corduroys! They combine a luxurious look with a gorgeous velvety feel. These super sexy body-sculpting cords will revolutionise your wardrobe to create the new must-have style statement piece this season. There are four trend-led (yet a little foodie) inspired colours for you to choose from this season, but the question is, which one will you pick?

Olive Vine

This Olivine corduroy adds subtle fall warmth to your wardrobe. Team with a simple white tee to let the colour shine even more. With these on, everyone will know you are trend-conscious and totally fabulous!

Fruity Orange

Are you a summer girl at heart? With these burnt orange corduroys you’ll be burning brightly and radiating the sun’s glow long after it’s disappeared this winter. This vivid colour will breathe life into your new season wardrobe!

Scrumptious Eggplant

Every fashionista wants to get their hands on this sophisticated earthy eggplant colour this season. These passionate purple corduroys will give you the edge you’ve been looking for and are blissfully comfortable and will boost you straight into the fall look.

Chocolate Lover

Everyone loves chocolate and these rich chocolate hue corduroys are no exception! You won’t be able to resist their silky smooth finish. They are trend-led gorgeous and can be matched with almost anything!

Which coloured corduroy will you pick to revolutionise your autumn wardrobe? We want to hear your opinions so write a comment below or tweet us: @7FAM_EU

Jeans are back with a bang this season, and it’s all about denim that does more. These coloured weft jeans are fresh from our FW12 collection and take innovation to the next level using organic and recycled materials whilst having almost zero water consumption. Nice.

Men, these jeans are fierce, durable and fit like a dream – they will be the clothing equivalent of man’s best friend! These denim pieces have come a long way to finding their way into your wardrobe!

Conscious Caramel Valley

Whether your style is slimmy, bootcut or straight leg shape with “A” pocket design, the Caramel Valley wash is for men who want a conscious denim that refuses to compromise on fashion credentials. With a two-toned eco-friendly denim, the fabric is stonewashed and hand sanded to achieve the classic blue colour. Who said casual doesn’t have to be conventional.

Graceful Grey Harbour

This is the jean that puts all other grey denims in the shade! If you want a modern, youthful elegance then look no further than the Grey Harbour, available in slimmy or standard straight leg style. They feature a blue weft that can be seen where the jeans are distressed or rolled up for extra uniqueness – after all no man wants exactly the same jeans! They are the ultimate contemporary look with added character and dimension to make you stand out from the crowd.

Passionate Pacificka

Do you want to look sharp and sophisticated whilst in an eco-friendly denim? This Pacificka jean is created using almost zero water and very few chemicals. Whether you are after a slimmy or standard style, this will be the perfect addition to your wardrobe this season. They have a luxurious soft feel, whilst maintaining a modern, clean, classic look that will take you anywhere day or night.

Rising Sun Soul

Have you been looking for a new jean that allows you to take to the streets with incredible fashion and youthful attitude? The Damion inside out lasered squiggle jean is a youthful man’s jean to showcase your eye for offbeat scruffy style. A super-stretch, skinny fit means these jeans are extra comfortable whilst ensuring you have a stand out look with design integrity.

Will you be breaking the mould with these weft jeans this season? Let us know which style you are eyeing up by Tweeting us or writing on our Facebook wall.

Ladies, what could be more of a wardrobe must-have for this season than these high fashion 7 For All Mankind skinny metallic jeans?

This new 7 For All Mankind FW12 Collection works the intergalactic trend allowing for a truly fierce yet unforgettable futuristic look. We simply love them! The metallic finish is out to reinvigorate your wardrobe and fast-forward your style right onto trend. Forget the LBD, these jeans will become your fashion necessity for all occasions, transforming your look easily from day to night. Simply team these fitted silhouette jeans with a simple tee or loose jumper and add some killer heals for a stand out look, guaranteed to get you noticed!

Emerald Envy

This fabulous shimmering green finish gives this trend-led denim an edgy, directional glamour, taking your wardrobe to an otherworldly new season dimension. Emerald is thought to preserve love and bring the wearer reason and wisdom. What is certain is your friends will be envious and mesmerised of you in these!

Crazy for Copper

Break the rules in these shimmering bronze coloured denim jeans. Metallic denim is fashion’s most covetable trend for fashionistas and you will definitely get noticed in these! The bronze gives an autumnal feel, which will be perfect for your FW ’12 wardrobe and ensuring cutting edge glamour for all occasions!

Racy Rose Gold

Never before have we seen a skinny liquid jean quite like it. This silver colour definitely rocks the sci-fi inspired futuristic look that is a must this season. With a hint of rose, this fabulously feminine metallic denim is your go-to women’s jean, which will stand you out from the crowds!

Are you mesmerised by these metallic jeans? How would you style them?

Post your comments on our Facebook wall or Tweet us … we look forward to hearing from you soon!

It’s time to reveal the second episode of our gorgeous Fall Winter campaign imagined and created by James Franco. This week, the spotlight shines on hot young thing Cody Horn, one of a new breed of American cool stars. Check out the video below…

Actress and model Cody was born and raised in LA, embodying the youthful glamour and easygoing nature of the California coast. Not just a pretty face, she studied Philosophy at college New York University and channels what she learnt into her acting. You might recognise her from her role in Magic Mike earlier this year, where the lucky lady got to cosy up with Channing Tatum, and you can look out for her alongside Jake Gyllenhaal in upcoming cop movie End of Watch (we’re not jealous at all, honest…). We’re huge fans of Cody’s laidback style – a girl after our own heart, she’s most comfortable in a simple tee and a pair of jeans.

Watch out for more from James Franco each week by following us on Facebook and Twitter for all the latest news!

There’s nothing we love more than seeing how 7 For All Mankind fans rock their denim, and we couldn’t help but fall in love with this gorgeous outfit from Italian blogger Nicoletta. It’s head-to-toe perfection, from the killer heels to the rock star sunglasses and must-have bag!

Nicoletta is wearing one of our favourite prints from the new 7 For All Mankind FW12 collection, Swedish Wood. We just adore the amazing textures and statement washes from the new collection, with edgy metallic threads, fashion-forward detailing and gorgeous, organic tones that will take you from Summer into Autumn with ease.

If you’rea fan of Nicoletta’s style, make sure you take a look at her fashion blog Scent of Obsession. We’ve got a definite girl crush on Nicoletta’s chic and effortlessly glam looks and some serious wardrobe envy too!

After all the excitement and build-up, we’re very glad to reveal the first episode of our fabulous new Fall Winter 2012 campaign, imagined, directed and shot by James Franco.

Episode One, entitled Flowers for the Risen, sets a moody, thoughtful tone as the devoted admirers of Hollywood legend Rudolph Valentino gather to pay their respects and bring the fallen star back to modern-day California.

Sumptuous visuals play against the mournful tones of the Chromatics, whilst our glamorous stars luxuriate in the latest 7 For All Mankind styles.

Watch. Enjoy. Indulge.

Stay tuned for more exclusive videos from the campaign and make sure you follow us on Facebook and Twitter for all the latest announcements.