Introducing: Pyper

Posted on Friday, December 2nd, 2016 at 4:12 pm

Pyper Jeans 7FAM

A tried and true wardrobe chameleon, a great pair of jeans can make your day better. It sounds a bit trite, but who hasn't felt that surge of confidence when pulling on that favourite pair? The most expensive gown wouldn't necessarily give you that same lift – finding those perfect jeans can empower you in a way nothing else can – it's the fashion holy grail.

The 7 For All Mankind Pyper has everything we want from the perfect pair – a modern slim leg (skinny but not skin tight), a flattering mid-rise and a contoured waistband for all-day comfort. Plus, the slightly cropped cut makes them perfect for wearing with trainers. This future classic comes in three colours: classic medium blue, washed grey, rinsed navy and classic black.

 Here are three ways to update your denim now – starring The Pyper, of course.

Pyper Jeans

 Workwear Refresh

Wear your Pyper Jeans to work with a white silk shirt worn untucked underneath an oversized blazer. Team with quirky-cool shoes and a wear-with-everything tote for a fresh yet not too formal office update.


The New Chameleon

Embrace the blue revolution by pairing your Pyper jeans with this season's plush textures – think velvet, suede and supple leather. Elevate the look with a cool sweater and super slick mid-heels for day or night.


The Go-To Girl

 Sleek, steadfast and reliable – the Pyper is the ultimate throw-on wardrobe staple. On cold winter days, we like them best layered with an oversized shearling jacket and cozy jumper.

You can take on anything and go anywhere in these jeans – take us with you! Share your best looks with us using the #7FAM_EU hashtag on Instagram.