Posted on Wednesday, July 20th, 2016 at 4:45 pm

[adjective] of a person or part of the body. Not clothed or covered

[noun] weightless, pure, unconfined

 The new 7 For All Mankind b(air) collection is produced from a game-changing denim fabric. Expertly crafted, these jeans are so light and soft, you will barely know they are there! And wouldn't we all like our jeans to be that extra bit more special and more comfortable? Well look no further than this innovative new denim collection, it's been specially designed to complement you without compromising style for comfort.

Diversity is key and the b(air) denim collection comes in a variety of fits and washes (with more to follow soon!): The Skinny and The Mid-Rise Roxanne both available in three exclusive washes: Reign, Duchess and Rinsed Indigo.

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We've already spotted the beautiful Gigi Hadid wearing b(air) in New York looking effortlessly chic. A style inspiration to many women, Gigi wears her b(air) jeans with an on-trend bomber and simple tee.


Award-winning actress and the face of b(air) denim, Zoe Saldana, stepped out in the Skinny Duchess for a day of promoting her latest film Star Trek Beyond. She teamed her 7 For All Mankind jeans with heels and a stylish blouse.

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Image by @FrankVinyl

Californian blogger Francesca from FrankVinyl has also been spotted globetrotting from New Mexico to Colorado in her b(air) jeans. She paired hers with a denim shirt and oversized sunglasses for the ultimate travel-chic look: comfortable yet oh so cool.

Want to feel exceptional everywhere, in a jean that can take you anywhere? Shop the collection and tag @7FAM_EU on Instagram to show us how you #bairEVERYWHERE.