FoolPROOF Style

Posted on Wednesday, March 30th, 2016 at 5:55 pm

From London to Cologne, we round up the best of FoolPROOF style.

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Image by @JoeyLondonStyle

There are a lot of things to like about denim. There's the fact that it's versatile — jeans can be worn with everything from sneakers to dress shoes. It can transition from autumn to summer with ease. But best of all is when you find a pair of denim jeans that will stand the test of time. Introducing the FoolPROOF. Built to last through the toughest weather and the roughest wash, you can dry without fear with the new 7FAM jeans. We trawled across Europe to find the most stylish men wearing the FoolPROOF. Here's a recap of our favourites.

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Image by @JoeyLondonStyle

It's quite stressful being a globetrotter. Questions of what to pack and what will resist looking like crinkled paper constantly pop up. Luckily, all such worries were disappeared once Joey London got a hold of the FoolPROOF. He's pictured above wearing the Slimmy fit in classic indigo with a baseball hat and some sneaks. It's a casual look for off-duty days moving from one city to the next.

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Image by @QMike

Not every wardrobe hero can transition from day to night with ease. Fortunately, the FoolPROOF is not one of them. London-based blogger Mike Quyen rolls the cuffs up of his Slimmy Indigo jeans giving them a gentlemanly appeal with classic a fedora.

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Image by @______sebastian

Sometimes it best to strip things back to the basics. Little fuss equals get impact. Here, Sebastian Schmidt offers a masterful class in minimal dressing. While wondering through the concrete streets of Cologne, he teamed his Ronnie fit FoolPROOF's with a streamlined coat and fitted knit.

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Image by @LiveraniLorenzo

Lorenzo Liverani never fails to impress with his range of casual outfits, we're particular impressed with how he masters cold weather dressing with panache. This outfit is case and point: it wants for nothing in terms of warmth, style and FoolPROOF coverage.

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Image by @Gallucks

Hand brushed hair, casual denims – it's a good combination, and one the Galluck's Joel pulls off with ease. Opting for a more street inspired look, Joel compliments the slim fit of his indigo Slimmy fit with the oversized proportions of a bomber.


Image by @SandroIsFree

 Come rain or shine, what's the easiest denim paring? FoolPROOF and a white tee. Sandro Rasa looks towards the classic, throwing on a biker jacket for extra edge for when the temperature proceeds to drop.