Posted on Thursday, October 2nd, 2014 at 5:18 pm


Is it any wonder that when the fashion pack descend on New York, London, Milan and Paris during fashion month, it's the looks sported off the runway that get us just as excited as those seen on it? This season, denim was as popular as ever on the fashion week streets, with the style set giving the classic fabric their own unique spin. Here we've picked four of our favourite denim trends spotted during the Spring/Summer 2015 shows. Meet the trends to invest in now:

3Photos by Adam Katz Sinding for & Tommy Ton for

Perfect blue flares, below-the-knee skirts, dungarees — the '70s is your go-to decade for inspiration this season. Take your cue from these stylish ladies and keep the vintage-inspired denim modern by wearing with pared back pieces in a neutral palette. Our classic Charlize Flared jeans are the perfect recipe for elongated legs and sophisticated style.

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Tap into a rock-and-roll spirit in frayed, torn and distressed denim. A simple style update, these forward thinking fashionistas know that ripped jeans and raw edges instantly add a rebellious bite to understated pieces. We love a destroyed slim fit, try our Destroyed Cigarette jeans.


Photos by Tommy Ton for

A denim shirt is just as essential as a good pair of jeans in our book. The modern way to wear? Team the two together for double the impact. These style setters prove that double denim doesn't have to be scary — simply choose pieces in contrasting washes and finishes. Now that's what we call a power couple. Shop shirts and jeans here.


Photos by Tommy Ton for &

Blue jeans plus a masculine shirt and pointed pumps equals effortless off duty chic. Our favourite combo is a slightly oversized white shirt tucked into a pair of slim leg blue jeans — a timeless pairing that will always be in style. After all, if it's good enough for Emanuelle Alt… Shop our skinny denim here.

Shop our new season denim at Make sure you enter our #7Obsessions competition for your chance to update your wardrobe and win 3000 at 7 For All Mankind! Enter here.