First Denim Love

Posted on Thursday, August 7th, 2014 at 5:37 pm


Everyone loves a good #TBT and we know you all love good denim, so our First Denim Love competition was the perfect way for us to share our love for denim with you! We've had a blast from the past with all your #firstdenimlove entries on Instagram: from the original cool kid dungarees to the baby ‘mom' jeans, it's clear that trends really do go round in cycles.


We were also lucky enough to be able to involve three of our favourite bloggers, Eleonora Carisi from Jou Jou Villeroy, Gala Gonzalez from AMLUL, and Anna-Lea Popp from FashionHippieLoves. Not only did they share their First Denim Love pics with us, they also showed us their favourite ways to wear 7 For All Mankind!

Eleonora has been working the cool factor since childhood with her super cute red and white striped dungarees. These days, however, she turns to sliders, leather, and distressed, relaxed denim with her Cristen Destroyed Tiwi Indigo jeans for the perfect balance of cool and comfortable.


Check out Eleonora’s second post!

After sharing her own childhood pic, Gala showed us two ways to wear her favourite pair of indigo Olivya Urban Washed Sateen denim, creating a kooky take on classic chic.


Here’s Gala’s second look for us!

And finally, Anni showed us how to do summer pastels with a pale pink top and rolled up Skinny Coloured Slim Illusions in white, while her childhood self wore denim blue shorts with matching pastel yellow socks and top.


Check out the Anni’s second and third ways to style 7 For All Mankind!

We were overwhelmed by how great all your entries were and we hope you enjoyed reliving the childhood days as much as we did! After all the awww's and laughs, it was however time to return to the present to find our First Denim Love winner. The lucky winner will be getting an amazing 1000 to spend at 7 For All Mankind on our new collection!

So without further ado, the winner is…



Chloe! Congratulations… We loved your adorable photo and denim jackets will never go out of style!

Thanks to everyone who entered and keep a look out for what's next…